October 27–29, 2026
Vibe Credit Union Showplace, Novi, Michigan, USA

Preliminary Agenda

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Day 1 PM - Vehicle Design and Exterior Experience
 1.30pm - 4pm
  1. ...
  2. As vehicles become increasingly defined by the experiences they create rather than the shapes they wear, interior design has...
  3. In our automotive industry defined by rapid technological change, electrification, advances, and increasingly complex user experience options, one fundamental...
  4. Over 30 years of experience working in Road Vehicle Aerodynamics and directly with Vehicle Styling...
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  6. Come hear a review of current development activity and publication updates for SAE ground vehicle lighting standards. Use this critical...
  7. A strategic perspective on evolution of automotive lighting, highlighting the transition from hardware to software...
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Day 2 AM - Software, Seats and AI Cabins
 9.50am - 12.30pm
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  2. In the modern software industry the movement toward the software-defined vehicle, the frequency of software development increases, and...
  3. As vehicle interiors evolve into intelligent, software-defined environments, traditional driver assistance systems often remain limited to generic alerts and...
  4. The presentation will explore the evolution of AI-enabled in-cabin perception systems into software-defined cockpit architectures, highlighting key functional safety,...
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  7. Join to explore how rapidly evolving tools are giving everyone unprecedented creative power across Industrial Design, Engineering, Human Factors,...
  8. This presentation will describe how IIHS is advancing rear impact safety by combining real-world injury data, updated crash evaluation...
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Day 2 PM - Workshops and Chat with Experts
 1.30pm - 5pm
  1. ...
  2. Vehicle interiors are being redesigned from the inside out. Screens have grown, physical controls are making a comeback, and...
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  4. A workshop is an intensive, interactive and collaborative learning session focusing on practical skills, in-depth study, or solving specific...
Day 3 AM - Designing the Right UX Experience
 9.50am - 1pm
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  2. As vehicle interiors continue to evolve, customer expectations are evolving with them. Drawing on Voice of the Customer insights...
  3. The presentation will focus on the types of research conducted, how research reveals what participants like and do not...
  4. Bigger screens. More menus. More alerts. More features. Yet many drivers feel more distracted and overwhelmed than ever. This...
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  6. As the automotive industry pivots toward software-defined vehicles and digital cockpits, the steering wheel has transformed from a mere...
  7. A 10-minute presentation followed by a 35 minute conversation on Caresoft's evaluation of Chinese vehicles from an exterior and...
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Partners

Media Partner

  • Automotive Interiors World logo

 

Media Partner

  • Specialist Printing Worldwide

 

Industry Partner

  • MEMA logo

 

Industry Partner

  • Autotech Council

 

Industry Partner

  • Connected Vehicle Trade Association

 

Industry Partner

  • PAVE USA

 

Industry Partner

  • Women in Automotive Technology

 

Industry Partner

  • Square One Network

 

Media Partner

  • Autoline

 

Media Partner

  • Automotive World

 

Media partner

  • GlobalSpec

 

Media Partner

  • Electric & Hybrid Vehicle International

 

Media Partner

  • WWJ - Audacy Detroit

 

Media Partner

  • 97.1 the ticket - Audacy Detroit

 

Media Partner

  • Munro & Associates

 

Media Partner

  • Munro Live

 

Industry Partner

  • AWAF (Automotive Women’s Alliance Foundation)

 

Industry Partner

  • GAMIC - Global Automotive Mobility and Innovation Challenge

 

Industry Partner

  • COVESA