October 27–29, 2026
Vibe Credit Union Showplace, Novi, Michigan, USA

Conference Agenda

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Day 1 AM – Plenary discussions: The 'business of technology' in automotive
The automotive industry is entering one of the most consequential periods in its history, where engineering innovation and business strategy are becoming inseparable. From software-defined vehicles and AI to consumer acceptance, electrification and global competitiveness, the decisions being made today will shape the future of mobility for decades to come. Take your seat for a series of executive conversations featuring industry thought leaders, policymakers and technology experts exploring the business of technology, examining not only what is changing but also why it matters and how organizations can navigate disruption to create lasting competitive advantage. Plan now to attend!
 10am - 12.30pm
 Conference theater - Booth T1338
  1. Conference theater - Booth T1338
    Click here for full...
Day 1 PM - Setting the stage for collaborative Vehicle Design and Engineering
 1.30pm - 4pm
 Conference theater - Booth A130
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    As vehicles become increasingly defined by the experiences they create rather than the shapes they wear, interior design has...
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    In our automotive industry defined by rapid technological change, electrification, advances and increasingly complex user experience options, one fundamental...
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    Come hear a review of current development activity and publication updates for SAE ground vehicle lighting standards. Use this critical...
  6. Conference theater - Booth A130
    A strategic perspective on evolution of automotive lighting, highlighting the transition from hardware to software...
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    This presentation will address the discontinuity between research and OEM actual needs. ...
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Day 2 AM - Software, Seats and AI Cabins
 9.50am - 12.10pm
 Conference theater - Booth A130
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    In the modern software industry the movement toward the software-defined vehicle, the frequency of software development increases, and with...
  3. Conference theater - Booth A130
    As vehicle interiors evolve into intelligent, software-defined environments, traditional driver assistance systems often remain limited to generic alerts and...
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    The presentation will explore the evolution of AI-enabled in-cabin perception systems into software-defined cockpit architectures, highlighting key functional safety,...
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    The presentation will cover new thinking in materials, motion and user...
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    The automotive industry is interested in improving the sustainability of the parts in the vehicle but also very concerned...
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    Join to explore how rapidly evolving tools are giving everyone unprecedented creative power across Industrial Design, Engineering, Human Factors,...
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    This presentation will describe how IIHS is advancing rear impact safety by combining real-world injury data, updated crash evaluation...
Day 2 PM - In-Cabin WOrkshop
 1.45pm - 3pm
 Conference theater - Booth A130
  1. Conference theater - Booth A130
    Vehicle interiors are being redesigned from the inside out. Screens have grown, physical controls are making a comeback, and...
VTW's Startup power hour
The focus of this hour is to offer a glimpse into four different innovations, followed by a lively 30-minute panel discussion with a group of startups covering the startup journey, from securing funding and building strategic partnerships, to overcoming obstacles and accelerating market adoption.
 3.15pm - 4.15pm
 Conference theater - Booth A130
  1. Conference theater - Booth A130
    Discover what's next in mobility innovation during this fast-paced power hour featuring four disruptive startups – Retrospect, Mbility, Satori...
Day 3 AM - Designing the Right UX Experience
 9.50am - 1pm
 Conference theater - Booth A130
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    As vehicle interiors continue to evolve, customer expectations are evolving with them. Drawing on Voice of the Customer insights...
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    The presentation will focus on the types of research conducted, how research reveals what participants like and do not...
  4. Conference theater - Booth A130
    Bigger screens. More menus. More alerts. More features. Yet many drivers feel more distracted and overwhelmed than ever. This...
  5. Conference theater - Booth A130
    This presentation will focus on the switch map strategy and the rationale behind the cockpit layout, then address the...
  6. Conference theater - Booth A130
    As the automotive industry pivots toward software-defined vehicles and digital cockpits, the steering wheel has transformed from a mere...
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    A 10-minute presentation followed by a 35 minute conversation on Caresoft's evaluation of Chinese vehicles from an exterior and...
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Conference content is subject to cancelation, speaker changes, and timing updates.  Please check back with event app and website frequently for the most up to date agenda.

Partners

Media Partner

  • Automotive Interiors World logo

 

Media Partner

  • Specialist Printing Worldwide

 

Industry Partner

  • MEMA logo

 

Industry Partner

  • Autotech Council

 

Industry Partner

  • Connected Vehicle Trade Association

 

Industry Partner

  • PAVE USA

 

Industry Partner

  • Women in Automotive Technology

 

Industry Partner

  • Square One Network

 

Media Partner

  • Autoline

 

Media Partner

  • Automotive World

 

Media partner

  • GlobalSpec

 

Media Partner

  • Electric & Hybrid Vehicle International

 

Media Partner

  • WWJ - Audacy Detroit

 

Media Partner

  • 97.1 the ticket - Audacy Detroit

 

Media Partner

  • Munro & Associates

 

Media Partner

  • Munro Live

 

Industry Partner

  • AWAF (Automotive Women’s Alliance Foundation)

 

Industry Partner

  • GAMIC - Global Automotive Mobility and Innovation Challenge

 

Industry Partner

  • COVESA

 

Industry Partner

  • IEEE Women in Engineering (WIE)

 

Industry Partner

  • SAE International

 

Industry Partner

  • FISITA

 

Industry Partner

  • ASAM

 

Industry Partner

  • MichAuto