Bigger screens. More menus. More alerts. More features. Yet many drivers feel more distracted and overwhelmed than ever. This session challenges the assumption that digital first always means better. We'll discuss how the industry can redefine vehicle UX through intelligent use of analog controls, adaptive interfaces and personalized experiences that change based on who is driving and what they are trying to accomplish. The future of automotive HMI isn't analog or digital. It's knowing when to use each.