October 27–29, 2026
Vibe Credit Union Showplace, Novi, Michigan, USA

Vehicle Cabin & Design Conference

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Panel Discussion: How the Digital Cockpit Revolution is Transforming the Steering Wheel

29 Oct 2026
Day 3 AM - Designing the Right UX Experience
As the automotive industry pivots toward software-defined vehicles and digital cockpits, the steering wheel has transformed from a mere mechanical hoop into the central hub of the vehicle’s Human-Machine Interface. Projected to reach USD 32.9 billion by 2028 with a CAGR of 7.87%, this panel explores why OEMs are prioritizing this location and are willing to pay premium price points for optimized steering wheel design.
Chairperson
Lori Mavis, associate director, digital product management - Digitas
Speakers
Mel Roberts, director of North America infotainment and feature planning - Stellantis
Matthew Schroeder, consultant - Caresoft Global
Carl Crittenden, lead engineer - Munro and Associates
Brian Brissman, Interaction and Ergonomics (I&E) Engineer - Ford Motor Co.

Partners

Media Partner

  • Automotive Interiors World logo

 

Media Partner

  • Specialist Printing Worldwide

 

Industry Partner

  • MEMA logo

 

Industry Partner

  • Autotech Council

 

Industry Partner

  • Connected Vehicle Trade Association

 

Industry Partner

  • PAVE USA

 

Industry Partner

  • Women in Automotive Technology

 

Industry Partner

  • Square One Network

 

Media Partner

  • Autoline

 

Media Partner

  • Automotive World

 

Media partner

  • GlobalSpec

 

Media Partner

  • Electric & Hybrid Vehicle International

 

Media Partner

  • WWJ - Audacy Detroit

 

Media Partner

  • 97.1 the ticket - Audacy Detroit

 

Media Partner

  • Munro & Associates

 

Media Partner

  • Munro Live

 

Industry Partner

  • AWAF (Automotive Women’s Alliance Foundation)

 

Industry Partner

  • GAMIC - Global Automotive Mobility and Innovation Challenge

 

Industry Partner

  • COVESA

 

Industry Partner

  • IEEE Women in Engineering (WIE)

 

Industry Partner

  • SAE International

 

Industry Partner

  • FISITA

 

Industry Partner

  • ASAM

 

Industry Partner

  • MichAuto