Customer Perspectives on Interior HMI & UX: An OEM View
29 Oct 2026
Day 3 AM - Designing the Right UX Experience
The presentation will focus on the types of research conducted, how research reveals what participants like and do not like, and the key factors that influence acceptance of digital versus analog experiences.
- Types of research conducted
- How research shows what participants like and don’t like
- What factors into acceptance of digital vs analog
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