Susan Shaw
Lead UX Researcher,
Ford Motor Company
Susan leads and plans usability research through a variety of methodologies such as clinics, focus groups, surveys, heuristics, etc. She specializes in the usability of the digital interface and steering wheels but have a background doing ADAS usability, customer experience, and ergonomics as well. She has worked in everything from the medical device industry to consulting across the globe before landing in the automotive industry. She is passionate about making things easy to use and getting people to use them as they are intended!
Sessions
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