Brian Brissman
interaction and ergonomics (I&E) engineer,
Ford Motor Co.
Brian Brissman is an automotive engineering leader with over 20 years of experience spanning a wide range of vehicle disciplines, from overall vehicle attributes to seating to in-cabin digital and physical interfaces. As cabin control strategy manager at Ford, he leads the delivery of in-cabin control strategy and layout, blending physical and digital interfaces across Ford's product line-up. Brissman previously supported the development and launch of the Ford Digital Experience, contributing to the 2024 Lincoln Nautilus, and the 2025 Lincoln Navigator and Ford Expedition. His has a deep passion for finding the right balance between input modalities – physical and digital – to create intuitive, human-centered cabin experiences. Brissman holds a bachelor's in mechanical engineering and a master's in engineering management, both from the University of Michigan-Dearborn.
Sessions
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29-Oct-2026Booth A130Panel Discussion: How the Digital Cockpit Revolution is Transforming the Steering Wheel
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