Meeting end-to-end consumer expectation — what’s winning?
Sub-topics
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Lighting & Windshields
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Aerodynamics & brand identity
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Materials
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Frunk Design and trends
October 27–29, 2026
Vibe Credit Union Showplace, Novi, Michigan, USA
October 27–29, 2026
Vibe Credit Union Showplace, Novi, Michigan, USA
Automotive Design and Interiors Themes
Meeting end-to-end consumer expectation — what’s winning?
Sub-topics
Lighting & Windshields
Aerodynamics & brand identity
Materials
Frunk Design and trends
Vehicle Design and Interiors Conference focuses on two critical pillars that reflect where the industry is moving:
Designing for multiple powertrains/powertrain
Vehicle architectures are shifting rapidly based upon consumer expectations towards compute-heavy SDV platforms and powertrains. OEMs need multifaceted design approaches for EV, Hybrids and ICE.
Safe HMI Deployment
OEMs are under pressure to create highly specialized cockpit experiences while limiting distracted driving. The industry needs real-world insights on best practices and applications that meet public trust.
As vehicles evolve into autonomous-ready experience hubs, cabin and exterior design now sit at the intersection of software, sustainability, and intelligence.
This track explores:
Designers benefit from direct exposure to validation, intelligence, and propulsion considerations that shape production reality.
Vehicle Technology Week (VTW) brings together the full lifecycle of modern vehicle development as the industry undergoes its architectural transformation toward software-defined, intelligent, and electrified platforms.
VTW unifies four strategic conference tracks – Vehicle Design & Cabin, Intelligent Vehicle, Vehicle Testing, and Advanced Chassis & Powertrain – into a single, integrated content program designed for engineers, technologists, and decision-makers shaping the road to 2030.