October 27–29, 2026
Vibe Credit Union Showplace, Novi, Michigan, USA

Automotive Design
& In-Cabin

starts here

 

An integral part of the new Vehicle Tech Week North America, Automotive Design & In-Cabin Expo, opens its doors in Novi, Michigan October 27–29, 2026. Make it a date in your diary and join the industry as it showcases the latest in automotive innovation, research and development.

100+

Innovative industry solutions.

3000+

Industry professionals and field experts. 

80+

Industry leading speakers.

Evolving with the reality of modern vehicle development

Vehicle design and cabin development are being redefined in real time, as the industry converges around a new operating model. Software‑defined vehicles, digital cockpits, sustainability mandates, intelligent lighting, and human‑centric UX are no longer emerging ideas; they are actively reshaping how vehicles are conceived, engineered, and experienced.

For years, Automotive Interiors Expo served as a focal point for the materials, technologies, and expertise shaping in‑cabin innovation. That foundation remains critical, but the scope of the challenge, and the opportunity, has fundamentally expanded. Today’s interior decisions can no longer be separated from exterior form, vehicle architecture, software platforms, or systems integration. Design teams are no longer solving isolated problems; they are orchestrating connected, end‑to‑end experiences. That is why Automotive Design & In‑Cabin Expo exists: to support this shift, from complexity to coherence, from individual components to fully integrated design systems.

As Vehicle Tech Week North America evolves, it has become evident that vehicle design, inside and out, demands a more focused, purpose‑built environment. One that reflects the depth, maturity, and integration of modern design and cabin engineering, and enables high‑value, peer‑level exchange grounded in execution, not explanation. Exterior design teams are now balancing brand expression with aerodynamic performance, regulatory requirements, and range optimisation, often through adaptive surfaces, advanced materials, and digitally enabled lighting systems.

Inside the cabin, the conversation has moved beyond discrete features. Designers and engineers are creating autonomous‑ready environments: spaces where HMI, UX, seating, materials, lighting, smart surfaces, and software behave as a single, responsive system. Sustainability is embedded from the outset. Human factors shape decisions from day one.

Automotive Design & In‑Cabin Expo is built for professionals who are not questioning the direction of travel but actively defining how it is delivered, across design, engineering, UX, materials, lighting, and systems integration. It represents the natural evolution of what Automotive Interiors began, expanded to meet the realities of today’s vehicle programs and tomorrow’s mobility platforms.

 

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