Evolving with the reality of modern vehicle development
Discover the future of vehicle design, live in Novi
Automotive Design & In-Cabin Expo North America is now open, connecting designers, engineers and technology specialists to explore the innovations transforming the vehicle experience.
Discover the latest in:
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Digital cockpit technology and software-defined vehicles
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Connected experiences, HMI and UX
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Sustainable design and advanced materials
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Smart surfaces and vehicle lighting
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Interior and exterior design
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Vehicle architecture and systems integration
Meet the specialists behind the solutions, discuss your development challenges and discover ideas for your next project.
As part of Vehicle Tech Week North America, your visit connects you with expertise across design, intelligent vehicle technology, testing and powertrain development.
For today's vehicle design & cabin leaders
Automotive Design & In-Cabin Expo brings together the people, technologies, and solutions shaping the complete vehicle experience, inside and out.
Explore the latest in:
- Exterior design, lighting, and aerodynamics
- Digital cockpits, HMI, and UX
- Materials, seating, and human factors
- Sustainable vehicle design
- Software-defined vehicle experiences
- Design, engineering, and systems integration
Meet leading solution providers, discover innovative technologies, and explore the tools and platforms helping define how vehicles look, feel, and function.
Where buying decisions happen
Automotive Design & In-Cabin Expo connects you with OEM and Tier 1 decision-makers responsible for the next generation of vehicle design and development.
Showcase your solutions to professionals focused on:
- Digital cockpits, UX, and HMI
- Interior and exterior vehicle design
- Materials, seating, and human factors
- Intelligent lighting and smart surfaces
- Software-defined vehicle experiences
- Systems integration and sustainability
Exhibit to build relationships, demonstrate expertise, and secure your place in the future of vehicle design.
Insight across every discipline
As part of Vehicle Tech Week, Automotive Design & In-Cabin Expo sits within a broader ecosystem of four co-located events, together delivering a comprehensive, cross-industry content program. Across the week, expert-led conference sessions explore the technologies, strategies, and challenges shaping the future of vehicle development, with voices drawn from OEMs, Tier 1s, and leading technology providers.
This structure ensures broad accessibility while offering deeper technical and strategic insight for those who require it. With all four expos and their associated content under one roof, visitors can move seamlessly between disciplines, gaining a more complete understanding of how different domains connect, and how innovation is delivered across the full vehicle lifecycle. Details of the full content program will feature in the coming weeks.







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